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Pollara

From Wikipedia, the free encyclopedia

Pollara Strategic Insights is a Canadian public opinion and market research firm.[1] Founded as Insight Canada Research in 1985 by Chairman Michael Marzolini, the company name was changed in 1997 to Pollara. In 2007, the company was re-branded as Pollara Strategic Insights, although it is still commonly referred to as Pollara.

Pollara is a full-service research firm active in all sectors and disciplines. It provides custom quantitative and qualitative research as well as a suite of proprietary research models and syndicated studies.[2]

Pollara was the pollster to the Liberal Party of Canada in its majority government winning election campaigns in 1993, 1997 and 2000.

Pollara has been frequently cited by Canadian media on the public opinions of Canadians with regard to socioeconomic, healthcare, mental health, foreign affairs and political issues for decades.[3][4][5][6][7]

Pollara is a member of the Canadian Research Insights Council (CRIC).[1]

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  1. ^ "External Resources | Canadian Opinion Research Archive". www.queensu.ca. Retrieved 2025-01-18.
  2. ^ "Pollara Strategic Insights". Pollara Strategic Insights. Retrieved 2025-01-18.
  3. ^ Wong, Aloysius (2025-01-08). "CBC special:From far and wide". Canadian Broadcasting Corporation (CBC.ca). Archived from the original on 2025-01-08. Retrieved 2025-01-18.
  4. ^ CBC News, CBC News (2021-05-26). "The pandemic is taking a major toll on mental health in Sask.: survey". Canadian Broadcasting Coporation (CBC.ca). pp. 1–2. Archived from the original on 2022-11-19. Retrieved 2025-01-18.
  5. ^ The Canadian Press, The Canadian Press (2012-09-25). "Canadians spend $3,720 a year on impulse buys, survey finds". Canadian Broadcast Corporation News (CBC.ca/news). Archived from the original on 2024-10-04. Retrieved 2025-01-18.
  6. ^ John, Mazerolle (2024-03-05). "Most Canadians want more spending on the military, polls suggest". Canadian Broadcasting Corporation News (cbc.ca). pp. 1–2. Archived from the original on 2025-01-18. Retrieved 2025-01-18.
  7. ^ Mental Health Research Canada (2024-09-10). "Mental Health Research Canada Findings of Poll 21". Mental Health Research Canada (MHRC.ca). Archived from the original on 2024-09-11. Retrieved 2025-01-18.